Mystic Muffins

How long can the little guy with a big heart hold out when gentrification sets in?

Two blueberry muffins

It’s not the food that keeps me coming back: it’s the personality.

Elias is flying solo as usual, a whirling dervish of falafel and patter behind the counter.

“What’ll it be today? The usual?” I visit often enough to have a “usual,” the salad Elias has anointed the “Super Annie” in honour of his wife. I get the chicken option with extra falafel and consider how cliché it is to have a “usual” at a lunch place, and how rare it is to have a favourite lunch place where the owner knows me and my order by name.

In a town renowned for its cool detachment, Elias’s place is an oasis of eclectic, in-your-face charm. There’s no such thing as detachment when he starts shilling his apple cake for the umpteen-millionth time.

“Your wife told me you want an apple cake, something nice to take to the in-laws. You want to make sure you’re in the will, right?” Despite the shop’s name, it’s apple cake – not muffins – that Elias pushes. If it’s not the in-laws he wants me to buy apple cake for, it’s our building concierge. Or my dad in Halifax. Or the boss at work. If Elias thought buying the Pope an apple cake would seal the deal, he’d invoke his Holiness in a heartbeat.

My wife always accompanies me to Elias’s. Although delicious, never once has she suggested I buy an apple cake for her parents. Nor the concierge. Nor my dad. Nor the Pope. Walking into Elias’s guarantees you three things:

  • Good food
  • Conversation
  • A full-court press on apple cakes

A customer asks for change for $20. Elias responds, “Even better: how about I give you an apple cake for $20?”

The decor is a collision of character and chaos. One wall is covered in photos of people posing in locations around the globe, wearing the restaurant’s t-shirt (for sale along with mugs). The menu is a giant chalkboard running the length of the back wall, and the combo of the day is printed on a blackboard next to the counter. The combo “of the day” hasn’t changed since I started coming several years ago: the chalk has probably permanently adhered to the blackboard by now. Slogans that are equal parts cheese and charm litter the rest of the space, inside and out:

  • “World’s best apple cake. Must be legal eating age for a slice.”
  • “Ask not what you can do for your tuna on a pita but what your tuna on a pita can do for you.”
  • “Made with passion. Served with love.”

To his credit, most everything Elias dishes up is served with love. Whether it’s coffee and a muffin, or a bagel with cheese, everything is served “+ love,” according to the menu (taxes included). This would be cheesier than charming if it weren’t for one thing: everything really is served with love.

Elias’s shop straddles the divide between some of Toronto’s best-off and worst-off neighbourhoods, but he doesn’t discriminate based on which side of the tracks you’re from. Whether it’s well-heeled yuppies from the encroaching condos, or homeless people wandering in from the Salvation Army next door, Elias serves them all. I’ve seen people so strung out they could barely count their change get a seat just as easily as the bright young things filtering in. To Elias, they’re all just people.

“You buy a falafel at regular price, I’ll throw in a slice of apple cake for $3!” The apple cake is $3 a slice no matter what you buy. It’s one of the running gags that keeps me coming back: the food’s good, but the show’s better.

“They’re going fast. I’ve only got five left. I’ve sold thirty-two already today!” I sometimes wonder if Elias was born talking: most days he barely stops for breath. As soon as you walk in the door he’s either asking you how you’ve been or talking about his latest woes: the Italian exchange student he hired, who keeps showing up late and won’t stop moaning about girl troubles; the squeegee kid who was strung out on something so powerful he literally fell asleep standing up; how much Costco is raising prices, and how it’s going to force him to raise his prices.

Elias has barely raised his prices since I started coming. How he does it is beyond me, because everywhere else in Toronto small businesses are jacking up prices or shutting down as property values and taxes skyrocket. It’s what happened to Yonge Street. When I moved to Toronto in 2001, downtown Yonge was filled with small businesses. Used bookstores and cheap eats competed with strip clubs and sex shops, camera places and corner stores. Now steel and glass behemoths block the sun and strangle the little places that lent the street its appeal, however gritty. I’m worried the same thing’s going to happen to Elias.

The vacant lot kitty-corner to his hole in the wall is prime for redevelopment, as is the gas station across the street. A 41-story condo has been proposed for just down the block. How long can he hold out? Elias is tight-lipped, but sanguine about his future.

“If they wanted to put up a condo, they’d have to buy out the guys beside and behind me, and the Salvation Army. That isn’t going to happen.” I wish I shared his optimism. It’s more likely that if a developer showed up tomorrow with a blank cheque, the whole block – Salvation Army and all – would transform into a 50-story monster with concierge service within three years. Elias’s place is almost 200 years old, so it’s got heritage protection, but all that means is that they’d either gut it and keep the facade or build something over it using stilts. I think they’d gut it: Toronto loves scraping the innards out of character buildings and preserving their corpses like a real-world experiment in architectural taxidermy.

The city is growing. I understand that. I love watching the city change, and urban renewal is the unofficial spectator sport of Toronto: there are entire websites dedicated to it. But great cities aren’t built only of brushed steel and tinted glass. Great cities like New York have grown without completely bleaching their roots. When you walk through SoHo or the East Village, you’re never more than a few blocks from the most expensive real estate on the planet, but New York has managed to keep its neighbourhoods’ history and character intact. I fear if Toronto doesn’t do the same, we’ll end up as a museum dedicated to what used to be a really interesting city.

“You’re going to get hungry later: take an apple cake,” coaxes Elias. “You know what they say: a hungry woman is an angry woman.” We’ll keep visiting as long as there’s an Elias to visit, and occasionally we’ll buy a fresh, relentlessly upsold apple cake.


Author: markus64

The admin.

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